All of the following are examples of typical communication objectives except:
A) identify competitors.
B) encourage repeat purchases.
C) enhance firm image.
D) change customer beliefs or attributes.

Question

Quizplus · Accepted Answer

Identifying competitors is not a communication objective, it is a marketing objective that falls under market research and analysis. Communication objectives are specific goals related to the messaging and delivery of advertising or promotional efforts.

The other choices are all valid examples of typical communication objectives. Encouraging repeat purchases involves messaging that incentivizes customers to return to a product or brand. Enhancing firm image can include messaging that emphasizes positive qualities or values associated with the company. Changing customer beliefs or attributes might involve shifting perceptions of a product's quality, effectiveness, or desirability.

All of the Following Are Examples of Typical Communication Objectives