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In Allocating Marketing Communications, Continuous Advertising and Communications During the Year

Question 173

Multiple Choice
In allocating marketing communications, continuous advertising and communications during the year with bursts of higher intensity at specific times is a ________ schedule. A)flighting B)continuous C)payout D)pulsating

In allocating marketing communications, continuous advertising and communications during the year with bursts of higher intensity at specific times is a ________ schedule.


A) flighting
B) continuous
C) payout
D) pulsating

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