In allocating its marketing communications budget, a company such as General Electric that sells kitchen appliances would tend to use the ________ schedule.
A)flighting
B)continuous
C)payout
D)pulsating

Question

Quizplus · Accepted Answer

A company selling kitchen appliances like General Electric would likely choose a continuous schedule for its marketing communications budget. This is because kitchen appliances are typically purchased throughout the year, so the company would want to maintain a consistent level of advertising to continue to appeal to customers. A continuous schedule ensures that advertising is ongoing without any significant breaks.

In Allocating Its Marketing Communications Budget, a Company Such as General