In terms of marketing expenditures, companies tend to spend the most, 41 percent, on:
A)media advertising.
B)trade promotions.
C)consumer promotions.
D)direct marketing.

Question

Quizplus · Accepted Answer

According to industry data, companies tend to spend the most on media advertising, which includes television, print, radio, and digital advertising. This is because media advertising reaches a large audience and can help increase brand awareness and customer acquisition. Trade promotions, consumer promotions, and direct marketing are also important marketing expenditures, but typically account for a lower percentage of marketing budgets compared to media advertising.

In Terms of Marketing Expenditures, Companies Tend to Spend the Most