In terms of marketing expenditures, service companies tend to spend more on ________ than manufacturers.
A)media advertising
B)trade promotions
C)consumer promotions
D)direct marketing

Question

Quizplus · Accepted Answer

Service companies often rely more heavily on advertising to promote intangible services, whereas manufacturing companies may focus more on trade promotions to incentivize retailers to carry their products.

In Terms of Marketing Expenditures, Service Companies Tend to Spend