Successful ethnic marketing requires:

Question

Quizplus · Accepted Answer

Successful ethnic marketing requires understanding the various ethnic groups and writing marketing communications that speak to their specific values and cultures. Simply hiring ethnically-owned marketing and advertising agencies or translating English ads may not be enough to effectively reach the target audience. It's important to tailor the message and approach to the specific ethnic group in order to build trust and establish a connection with potential customers. Using ethnically-owned media outlets may also be effective, but it is not as essential as understanding the target audience's culture and values.

Successful Ethnic Marketing Requires