Successful global integrated marketing communication campaigns include all of the following tactics except:
A) a standardization approach.
B) understand the international market.
C) create a borderless marketing plan.
D) think globally, but act locally.
Correct Answer:
Verified
Q181: While a market communication analysis is beneficial
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Q202: A successful GIMC program utilizes market segmentation
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Q205: A key to a successful global integrated
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Q208: Successful ethnic marketing requires:
A)hiring ethnically-owned marketing and
Q211: In terms of marketing communication expenditures, the
Q213: In terms of global ad spending by
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