Automobile manufacturer ads comprise about 15 percent of all magazine advertising revenue. One reason auto manufacturers spend so much on advertising is that consumers do not purchase vehicles on a regular basis. When consumers do make the decision to purchase a new car, auto companies want to make sure consumers remember the right brand. This illustrates ________ effects.

Question

Quizplus · Accepted Answer

The scenario described exhibits carryover effects, which refers to the impact of previous advertising on current decision-making. Auto manufacturers invest heavily in advertising to ensure that their brand is remembered by consumers when they finally decide to make a purchase.

Automobile Manufacturer Ads Comprise About 15 Percent of All Magazine