The early effects of an advertising campaign may be minimal, but over time gain momentum. This phenomenon is:

Name: The early effects of an advertising campaign may be minimal, but over time gain momentum. This phenomenon is:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Threshold effects refer to the phenomenon where the initial impact of an advertising campaign is minimal, but as the campaign continues and reaches a certain level of exposure, it begins to have a more significant impact on consumer behavior and sales.

The Early Effects of an Advertising Campaign May Be Minimal