The ________ develops and produces the actual advertisement.

Question

Quizplus · Accepted Answer

The creative team is responsible for developing and producing the actual advertisement. They are in charge of coming up with the concept, writing the copy, designing the visuals, and creating any other elements of the advertisement. The account executive is responsible for managing the client relationship, the account planner is responsible for conducting research and developing the strategy for the campaign, and the media planner is responsible for selecting and buying media placements for the advertisement.

The ________ Develops and Produces the Actual Advertisement