Who is in charge of maintaining project history, creating schedules, managing resources, setting up team meetings, prioritizing projects, training new employees about agency processes, setting up new clients, routing proofs, proofreading material, and whatever else needs to be done to ensure deadlines are met?

Question

Quizplus · Accepted Answer

The traffic manager is responsible for all the tasks listed, including maintaining project history, creating schedules, managing resources, setting up team meetings, prioritizing projects, training new employees about agency processes, setting up new clients, routing proofs, proofreading material, and ensuring deadlines are met. The account executive focuses more on client communication and managing the business relationship, while the creative team is responsible for developing the actual creative work. The account planner helps develop the strategic direction for the campaign but is not typically involved in the day-to-day project management tasks.

Who Is in Charge of Maintaining Project History, Creating Schedules