Within an advertising agency, the voice of the consumer is represented by the:
A) account executive.
B) creative.
C) account planner.
D) media planner.
Correct Answer:
Verified
Q167: From the methods listed below, the best
Q168: Advertising goals are derived from:
A)communications market analysis.
B)the
Q169: The account planner works closely with the
Q170: One of the tasks of the account
Q171: Which individual is in charge of maintaining
Q173: An advertising account executive is the person
Q174: A traffic manager is the person who
Q175: Each of the following is an examples
Q176: The account executive normally performs each of
Q177: The key go-between for the advertising agency
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