The ________ cognitive message strategy works best for a firm that is clearly the brand leader and the dominant company in the industry.
A) generic
B) preemptive
C) unique selling proposition
D) hyperbole

Question

Quizplus · Accepted Answer

The generic cognitive message strategy is most effective for a brand leader because it promotes the product category rather than a specific brand feature, reinforcing the brand's dominance in the industry.

The ________ Cognitive Message Strategy Works Best for a Firm