In developing comparative ads, which of the following tends to work the best?
A) Comparing a low-market share brand to another low-market share brand
B) Comparing a low-market share brand to a market leader
C) Comparing a market leader to a low-market share brand
D) Comparing a market leader to another market leader
Correct Answer:
Verified
Q21: An advertisement by Philadelphia Cream Cheese encourages
Q24: Using music to build emotions surrounding a
Q25: An affective message strategy that connects a
Q26: Showing greasy potato chips versus Pringles is
Q27: For products with no real tangible differences
Q29: A negative comparison ad that causes people
Q30: An affective message strategy:
A)invokes feelings or emotions
Q33: A new form of resonance advertising that
Q34: In the hierarchy of effects model, affective
Q35: In the hierarchy of effects model, cognitive
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