A description of how a search engine can help the website designer feel good about its website's ability to handle the e-commerce traffic is an example of an advertisement using a(n) ________ appeal.
A) rational
B) emotional
C) scarcity
D) fear
Correct Answer:
Verified
Q107: Music is effective at gaining a viewer's
Q131: Rational appeals:
A)match the traditional steps of the
Q133: Of the following media, the best for
Q134: Byron has an interest in purchasing a
Q136: Rational appeals work best when:
A)there is low
Q140: Emotional appeals are popular because:
A)they are better
Q148: Low levels of fear in an ad
Q150: In a fear appeal, vulnerability is the
Q153: In a fear appeal, vulnerability is based
Q155: When humor in an ad is remembered,
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