
Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past, advertising in the United States and other countries contains more visual sexual themes than ever before.
Correct Answer:
Verified
Q140: Emotional appeals are popular because:
A)they are better
Q141: An advertisement featuring a fear appeal that
Q142: To be successful, humor used in ads
Q143: Humor is a rarely-used form of advertising
Q144: Truly subliminal sexual messages are highly effective
Q146: Humor has proven to be one of
Q147: While some evidence exists that humor may
Q148: Low levels of fear in an ad
Q149: When a viewer of an advertisement believes
Q150: In a fear appeal, vulnerability is the
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