In a television advertisement, Chris is about ready to lose a girlfriend because he did not purchase the right jewelry. A voice-over offers a solution, the jewelry is purchased at the advertised store and the girlfriend is now happy. This illustrates the ________ of executional framework.
A) slice-of-life
B) testimonial
C) fantasy
D) informative
Correct Answer:
Verified
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Q199: Rotoscoping is used in a(n):
A)animation.
B)dramatization.
C)testimonial.
D)authoritative.
Q201: An authoritative execution assumes that consumer and
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Q203: The key to a testimonial execution is:
A)likeability.
B)negative
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Q209: Authoritative executions suggest buyers will be influenced
Q209: The _ executional framework features someone expressing
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