An endorsement by Consumer Reports would typically be used in the ________ executional framework.

Question

Quizplus · Accepted Answer

An endorsement by Consumer Reports provides an authoritative tone, as Consumer Reports is a reputable source for product reviews and evaluations. This tone is used to provide credibility to the product being advertised, making it more appealing to consumers. Therefore, the endorsement would typically be used in the authoritative executional framework.

An Endorsement by Consumer Reports Would Typically Be Used in the ________