
Declining sales led the producers of S.O.S. scrubbing pads to advertise in women's magazines. The person most likely to provide this suggestion would be the:
A) creative.
B) media planner.
C) media buyer.
D) client.
Correct Answer:
Verified
Q6: Which individual formulates a plan as to
Q7: Effectiveness in buying media time and space
Q8: The part of the media plan that
Q9: Successful marketing involves identifying target markets and
Q10: Account executives and media buyers face stronger
Q12: Media planning begins with a careful analysis
Q13: Conducting research that matches the product to
Q14: The part of the media plan that
Q15: A marketing analysis is a comprehensive review
Q16: The individual that negotiates rates for out-of-home
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