Television offers all of the following advantages except:
A) high reach.
B) high frequency potential.
C) low cost per contact.
D) narrowly defined target markets.
Correct Answer:
Verified
Q105: Recency theory suggests that in terms of
Q110: If the objective of an advertising campaign
Q112: The primary advantage radio has that is
Q113: Television offers all of the following advantages
Q115: If the objective of an advertising campaign
Q117: Recency theory suggests a person must see
Q123: In general, an advertising campaign featuring ads
Q129: Effective reach is the percentage of an
Q133: Effective frequency is the number of times
Q140: If the objective of an advertising campaign
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents