In terms of social media and television, research by Nielsen's Social Guide Service found that the heaviest Twitter activity occurred:

Name: In terms of social media and television, research by Nielsen's Social Guide Service found that the heaviest Twitter activity occurred:
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The research by Nielsen's Social Guide Service found that the heaviest Twitter activity occurred during the TV show, indicating that people are engaging in second-screen behavior while watching television.

In Terms of Social Media and Television, Research by Nielsen's