To assess the effectiveness of digital marketing programs, Marketing Zen uses two metrics - a quantitative metric and a qualitative metric.

Question

Quizplus · Accepted Answer

Marketing Zen uses a quantitative metric (such as website traffic, conversion rates, and social media engagement) and a qualitative metric (such as brand reputation, customer satisfaction, and overall impact on the business) to assess the effectiveness of digital marketing programs.

To Assess the Effectiveness of Digital Marketing Programs, Marketing Zen