According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except:

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While creating a social media site can be a part of an interactive marketing strategy, it is not necessary for developing an effective strategy. The other options - identifying the one word that describes the brand, gaining customer trust, and cultivating an attitude of giving - are all crucial elements of a successful interactive marketing strategy.

According to Marketing Zen's Shama Kabani, Developing an Effective Interactive