Brand advocates exhibit all of the following characteristics except:

Question

Quizplus · Accepted Answer

While being a member of multiple social networking sites can certainly enhance a person's ability to spread their enthusiasm for a brand, it is not a requirement for being a brand advocate. The other characteristics listed - behavioral commitment, quality communication skills, and emotional connection to the brand - are all essential for being a successful brand advocate.

Brand Advocates Exhibit All of the Following Characteristics Except