Discuss the reasons brands engage in social listening.
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Q66: Giving away free merchandise or using other
Q72: After General Mills received immediate, fierce, and
Q80: Social media marketing should not have as
Q81: Brand advocates need to display a commitment
Q83: Mentions of the brand name in social
Q84: Most search engines examine the number of
Q95: For social media to enhance a brand's
Q96: If consumers express a low level of
Q97: In recruiting brand advocates through social listening,
Q99: If a fan makes raving positive comments
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