For a viral marketing campaign to work, individuals must be offered financial incentives to pass the message along to other consumers.

Question

Quizplus · Accepted Answer

Financial incentives are not always necessary for a viral marketing campaign to work. Viral marketing can be driven by other factors such as compelling content, emotional appeal, humor, or user-generated content. In fact, offering financial incentives may even be a barrier to viral spread as it may be perceived as disingenuous or manipulative. Successful viral campaigns often rely on an organic sharing process, whereby consumers perceive sharing the message as a social good or a way of expressing their identity or values.

For a Viral Marketing Campaign to Work, Individuals Must Be