Amy sees a post on the Philadelphia Cream Cheese Facebook page and clicks on it. She is taken to the brand's website and to a recipe she wants to download. In terms of social media metrics, this would be counted as part of the:

Question

Quizplus · Accepted Answer

Clicking through to the brand's website from a social media post is considered a clickthrough rate metric. The other options (Facebook share count, reach measure, brand buzz score) do not accurately describe this action taken by the user.

Amy Sees a Post on the Philadelphia Cream Cheese Facebook