The key factors that influence the effectiveness of product placement and branded entertainment include all of the following except:

Question

Quizplus · Accepted Answer

All of the factors listed, including media used, supporting promotional activities, and consumer attitudes toward placements, have been recognized as important factors that influence the effectiveness of product placement and branded entertainment. Costs, however, are not a factor that directly affects effectiveness, but they may influence the decision to use these marketing techniques in the first place. Therefore, D is the correct answer.

The Key Factors That Influence the Effectiveness of Product Placement