Budgets for Product Placements and Branded Entertainment Have Increased for All

Budgets for product placements and branded entertainment have increased for all of the following reasons except:

A) a brand's appeal is stronger when it is shown in a non-advertising context.
B) the perception of what others think of a brand is important to consumers.
C) seeing brands used in movies and television shows intensifies the desire to purchase the brand.
D) seeing the brand used by other people provides post-purchase reassurance for individuals who have already purchased the brand.