The best, most effective point-of-purchase displays utilize all of the following techniques except:
A) integrating the brand's image into the display.
B) integrating the display with current advertising and promotions.
C) offering some type of price discount or promotional incentive.
D) making the display dramatic to get attention.
Correct Answer:
Verified
Q141: In most cases, a point-of-purchase display has
Q143: POP stands for:
A)print-offer proposal.
B)publicity over protocol.
C)point-of-purchase.
D)place of
Q146: Retailers want point-of-purchase displays that will:
A)boost sales
Q150: The newest and most expensive in-store marketing
Q151: Facial recognition technology has allowed marketers to
Q151: The benefits to retailers of measuring the
Q152: Digital media within a retail store offers
Q153: The benefits to manufacturers for measuring the
Q158: The majority of purchase decisions are made:
A)in
Q161: An effective way of measuring the impact
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