Social media can be used by marketers to drive traffic to retail stores.
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Q162: POP is short for "Place on Page,"
Q166: The best point-of-purchase (POP)displays are those that
Q169: Digital media within a retail store now
Q171: Manufacturers view point-of-purchase displays as a method
Q173: Retailers prefer point-of-purchase materials that entertain consumers
Q174: A point-of-purchase display is any form of
Q175: The majority of purchase decisions are made
Q178: To be effective, a point-of-purchase display must
Q184: A Saatchi & Saatchi study suggests that
Q197: Using point-of-sale data to evaluate point-of-purchase displays
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