A company or brand with a strong brand community displays all of the following characteristics except a:
A) rich and long tradition.
B) unique position in the marketplace.
C) positive image.
D) high market share.
Correct Answer:
Verified
Q181: One reason brand communities form is that
Q182: Although it is virtually impossible for companies
Q183: A company can enhance the development of
Q187: Companies can enhance a brand community spirit
Q189: Branded entertainment is the ultimate demonstration of
Q190: Two reasons brand communities form are for
Q191: The ultimate demonstration of brand loyalty and
Q192: If brand communities are to thrive, it
Q194: Through interactive marketing techniques and social media,
Q201: Brand communities are not unique to the
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