A coupon placed on a package to be used during the purchase of that product is called a(n) ________ coupon.
A) freestanding
B) bounce-back
C) instant redemption
D) rebate
Correct Answer:
Verified
Q2: What is the difference between consumer promotions
Q4: When a manufacturer offers a special promotion
Q10: When a cash register triggers a coupon
Q11: The primary vehicle for distributing print coupons
Q13: Freestanding inserts are found primarily in:
A)magazines.
B)newspapers.
C)shopping malls.
D)catalogs.
Q15: Prizes or gifts that consumers receive when
Q16: Bounce-back coupons are used to encourage:
A)brand switching.
B)repeat
Q16: Consumers must pay a small amount of
Q17: A $1.00 coupon placed inside a box
Q20: Scanner-delivered coupons encourage:
A)brand switching.
B)repeat purchases.
C)trial purchases.
D)brand loyalty.
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