A pharmaceutical company giving free samples of medicine to a physician is ________ sampling.

Question

Quizplus · Accepted Answer

Professional sampling refers to the practice of a pharmaceutical company providing free samples of medicine to healthcare professionals, such as physicians or nurses, for use in their practice. This type of sampling is considered professional because it is targeted specifically at healthcare professionals who are trained to prescribe or administer medication. Direct sampling typically refers to the distribution of free samples of a product directly to consumers, whereas selective sampling refers to the targeted distribution of samples to a specific demographic or population. Media sampling involves the distribution of product samples through various media channels, such as magazines, television, or online advertisements.

A Pharmaceutical Company Giving Free Samples of Medicine to a Physician