In terms of planning promotions, consumers can be divided into all of the following categories except:

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Casual purchasers are not usually considered as a separate category when planning promotions, as their purchasing behavior is not defined by any particular characteristics or preferences. Promotion prone consumers are those who are actively seeking out promotions, while brand loyal consumers are loyal to a particular brand and may not be as influenced by promotions. Price sensitive consumers are those who are primarily motivated by getting the best deal or lowest price.

In Terms of Planning Promotions, Consumers Can Be Divided into All