The "Intel inside" tag line seen in advertisements by a retail computer store or by a computer manufacturer such as Dell is a form of:

Question

Quizplus · Accepted Answer

The "Intel inside" tag line represents cooperative advertising, which occurs when a manufacturer provides funds or resources for advertisements that also feature their reseller or retailer partners. In this case, Intel is providing resources to the computer manufacturer or retailer to promote their product, but the manufacturer or retailer is also promoting Intel's brand by prominently displaying the "Intel inside" tagline.

The "Intel Inside" Tag Line Seen in Advertisements by a Retail