A new trend in corporate social responsibility, purpose marketing, focuses ads on values, behaviors, and beliefs of the company's high-ranking officers.

Question

Quizplus · Accepted Answer

Purpose marketing focuses on a company's values, behaviors, and beliefs as a whole, aiming to connect with consumers on a deeper level by highlighting the company's commitment to social and environmental issues, rather than focusing solely on the values of its high-ranking officers.

A New Trend in Corporate Social Responsibility, Purpose Marketing, Focuses