While consumers favor green marketing and environmentally safe products, most consumers are not willing to:
A)purchase these products because of higher prices.
B)support companies that are not pro-environment.
C)sacrifice price, quality, convenience, availability, or performance.
D)take time to decide which causes to support.

Question

Quizplus · Accepted Answer

Studies have shown that while consumers express a preference for environmentally-friendly products, they are not willing to sacrifice other factors such as price, quality, convenience, availability, or performance. This is often cited as a barrier to the success of green marketing initiatives. Therefore, option C is the correct answer.

While Consumers Favor Green Marketing and Environmentally Safe Products, Most