The FTC test of substantiation requires:
A)a comparison of marketing claims made by competing firms.
B)the use of a code of ethics.
C)data, facts, or competent and reliable evidence.
D)testimony from an expert in the field.

Question

Quizplus · Accepted Answer

The FTC test of substantiation requires the use of data, facts, or competent and reliable evidence to support marketing claims, not a comparison with competing firms or the use of a code of ethics. While testimony from an expert in the field may be helpful, it is not required.

The FTC Test of Substantiation Requires