If an advertiser uses expert endorsements, statements made by the expert in the advertisement must be based on:
A)legitimate tests performed by experts in the field.
B)the opinion of "typical persons" who would use the product.
C)truthful statements that represent the expert's personal experience.
D)lab or engineering tests.

Question

Quizplus · Accepted Answer

Statements made by experts in an advertisement must be based on legitimate tests or research performed by experts in the field, according to FTC guidelines. This ensures that the claims being made are accurate and not misleading.

If an Advertiser Uses Expert Endorsements, Statements Made by the Expert