When a statement is made that is deemed to be puffery, the concept of substantiation applies.

Name: When a statement is made that is deemed to be puffery, the concept of substantiation applies.
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

Puffery refers to promotional statements or claims that are subjective, based on opinion rather than fact, and are not meant to be taken literally or as a guarantee. Therefore, they do not require substantiation because they are not considered to be factual assertions that can be objectively verified.

When a Statement Is Made That Is Deemed to Be