Chase files a complaint with his local Better Business Bureau about an advertisement he feels is misleading and deceptive. The BBB would:

Question

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The National Advertising Division (NAD) is a self-regulatory organization that investigates advertising claims and practices. They are a trusted authority in the advertising industry and have the ability to provide a fair and impartial review of advertising complaints. The Better Business Bureau (BBB) may keep a copy of the complaint for future reference, but they do not have the authority to investigate or review advertising claims. The National Advertising Review Board (NARB) is also a self-regulatory organization that hears appeals from NAD decisions, but they do not initially handle complaints. The Federal Trade Commission (FTC) is a government agency that investigates and enforces laws related to advertising, but they typically only get involved with more serious violations.

Chase Files a Complaint with His Local Better Business Bureau