The rise in the use of ambush marketing can be attributed to:

Question

Quizplus · Accepted Answer

The increase in expenditures on sponsorships and the use of athletes as endorsers creates more opportunities for ambush marketing. Ambush marketers attempt to gain the benefits of association with a particular event or organization, without investing in an official sponsorship. They capitalize on the attention, awareness, and goodwill generated by the sponsored event, often by leveraging social media or other advertising channels. This trend has led to more ambush marketing campaigns, as companies seek to stand out and gain a competitive advantage.

The Rise in the Use of Ambush Marketing Can Be