Wanting to capitalize on the audience around the Olympics, a company substantially increases its advertising budget, but is not an official sponsor. This would be an example of distractive ambush marketing.

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Quizplus · Accepted Answer

This would be an example of ambush marketing, but specifically, it's more accurately described as indirect ambush marketing, where a company increases its advertising around the event without claiming an official association or misleading the audience to believe it is an official sponsor. "Distractive ambush marketing" is not a recognized term in the context of marketing strategies.

Wanting to Capitalize on the Audience Around the Olympics, a Company