Buzz marketing involves pitching the benefits of a product to other people without revealing you are paid or compensated by the company to do so.

Question

Quizplus · Accepted Answer

Buzz marketing focuses on creating excitement and conversations about a product or brand among consumers, but it does not inherently involve hiding the fact that someone is compensated to promote the product. Transparency about endorsements is often required by law in many jurisdictions.

Buzz Marketing Involves Pitching the Benefits of a Product to Other