After being shown a segment or stills of an ad, respondents are asked to identify the brand being advertised, which measures:
A)memorability.
B)aided brand awareness.
C)unaided brand awareness.
D)brand and ad recognition.

Question

Quizplus · Accepted Answer

Unaided brand awareness is measured when respondents identify a brand without being given any prompts, which is what happens when they are asked to identify the brand being advertised after seeing an ad or stills from it without any hints.

After Being Shown a Segment or Stills of an Ad