Advertising tracking research can show when "wear-out" begins to occur and when an advertisement starts to lose its effectiveness.

Question

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This statement is true. Advertising tracking research involves monitoring and analyzing the performance of an advertisement over time, including its reach and impact on the target audience. By tracking this data, researchers can identify when an advertisement begins to lose its effectiveness or become "worn out" due to factors such as overexposure or changing consumer interests. This information can be used to make adjustments to the advertisement or develop new marketing strategies to maintain or increase its effectiveness.

Advertising Tracking Research Can Show When "Wear-Out" Begins to Occur