Which online metric evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?
A) Click-through rate
B) Copytesting
C) Emotional reaction tests
D) Monitoring web chatter
Correct Answer:
Verified
Q100: Many advertising researchers believe that emotional reaction
Q101: Length of engagement is the number one
Q102: The online metric that measures how long
Q103: Which is not a social media metric?
A)Level
Q104: In terms of online metrics, dwell rate
Q106: Chris wants to measure how long individuals
Q107: In evaluating online advertising, dwell time measures
Q108: The proportion of ad impressions resulting from
Q109: Which accounts for the number of times
Q110: Which refers to whether buzz was positive
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