Length of engagement measures the proportion of ad impressions that result in a user engaging with an online ad, such as clicking it or just moving the mouse over it.
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Q113: The measure of time users spend engaged
Q114: In terms of online metrics, dwell time
Q115: A bounce rate is not related to
Q116: Currently, the number one way companies measure
Q117: Currently, click-throughs remain the primary method used
Q119: A bounce rate occurs when:
A)a viewer clicks-through.
B)a
Q120: Information about those who accessed a website
Q121: To measure when customers make inquiries through
Q122: A buzz score (or brand buzz)accounts for
Q123: Companies code coupons, premiums, rebates, contests, sweepstakes,
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