Measuring changes in sales following a marketing campaign is easier now than in the past because of:
A)commercial database services.
B)scanners and the UPC.
C)the power of retailers to control sales data.
D)internet technology.

Question

Quizplus · Accepted Answer

Scanners and the Universal Product Code (UPC) make it easier to track sales and measure changes in sales, as every product sold can be scanned and recorded in a database. This technology was not widely available in the past, making it more difficult to measure the impact of marketing campaigns on sales. Although commercial database services and internet technology can provide additional data, they are not the primary reason that measuring changes in sales is easier now than it was in the past. The power of retailers to control sales data is also not a major factor in this case.

Measuring Changes in Sales Following a Marketing Campaign Is Easier